The author of this article previously collaborated on the analysis of the process of a coaching session and a motivation training program. Case studies were conducted from those analyses. However, those studies are separate and there is no integrated cognitive model existing to explain the cognitive emotional process of those cases. Also, case studies of entrepreneurs in which the reason they founded their companies have also been conducted. In this study, a cognitive emotional model and “intrinsic motivation,” a key concept, are introduced and modeled. To model the Knowledge, Skills, Abilities and Others (e.g. traits and etc.)(KSAOs), Human Resource Assessment (HRA) Ontology is introduced. To model human emotion and motivation, Cognitive Emotional Agent Architecture (CEAA) is introduced. A new integrated concept for motivation training courses and coaching sessions is developed based on the developed cognitive emotional model.