The influence of cultural dispositions on the scene perception

Abstract

We investigated whether people of individualistic disposition and those of collectivistic disposition perceive the natural scenes differently. It was hypothesized that the former pays more attention to the targets than the grounds, whereas the latter pays attention to the relation between the targets and the grounds as well as the targets themselves in the scene perception. In Experiment 1 where Korean individualists were contrasted with Korean collectivists, cultural disposition (individualism vs. collectivism), figure-ground relevance (naturalness vs. unnaturalness), and change of scene(no change vs. change of figures vs. change of grounds) were manipulated. The results of Experiment 1 showed that the collectivists respond to the unnatural scenes more sensitively than the individualists. The similar patterns were observed in Experiment 2 in which Korean as collectivists and European American as individualists were contrasted with each other. In sum, these results suggest that the collectivists who tend to see the scenes holistically respond to the unnatural scenes more sensitively than the individualists.


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